![]() ![]() *Percent Daily Values are based on a 2,000 calorie diet. Nutrition Facts Calories in Parle-G (1 biscuit = 3.67g) The Nutritional Value of Parle – G Parle-G (1 biscuit = 3.67g) – Parle was the first to advertise at Mumbai local train compartments when it was allowed by Indian Railways. – Around one billion packets are manufactured monthly. While you are reading it, around 4500 people are enjoying their Parle Moment at this time. – The company owns 4 manufacturing units in India being the biggest ones. The biscuit used to come in a white-yellow wax paper wrapper. – Parle turned out to be India’s first domestic FMCC brand to cross 5,000 crores in the retail sales in 2013. – From 1996 to 2006 the price remained the same. ![]() In 1939, the company started making biscuits. – The company Parle Products was established as Vile Parle in 1929. The memories are sweet and so the relation is. The most amazing thing is that there are hundreds of biscuit brands available in the market but as a child, we (especially 90s kids) have our hearts throbbed for this sweet snack. New packaging with a different new design. I found this packet totally different from what it was. And today we are going to talk about the Nutritional Value of Parle – G. G stands for Glucose which later became famous as G for Genius slogan. Primarily, consumed as a tea time snack, till the 1980s it was known as ‘Parle Gluco’. ![]() It is the largest selling brand in the world as per the 2011 report of Nielson. Earlier it used to be paper iconic white and yellow wax paper wrapper but later no it started to come in hard polythene packaging. The only change which I noticed was with the packaging. Tough cookies never really crumble, do they?ĭon’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp.For over years, soft faces turned hard muscular but Parle-G remained the same. But in terms of numbers sold, the affordable segment led by Parle-G would have stolen a march over their pricier peers in the last three months. In terms of value, premium biscuits would have out-gunned the value segment. The 'premium segment' has been growing at a much faster rate as demand for low-priced biscuits have been declining even in rural markets. That has led to rise in premium biscuits consumption,” he adds. “So consumers make these trade-offs in the overall food category - rather than within biscuits. “Premiumisation in biscuits needs to be seen in comparison with other categories within food - such as chips, chocolates and soft drinks most of these are more expensive than biscuits,” explains Crisil’s Sethi. The overall Indian biscuit sector is pegged at Rs 36,000 - Rs37,000 crore in fiscal 2020. Brand Parle-G falls in the ‘below-Rs100 per kg’ affordable / value category – which accounts for one-third of overall industry revenues and accounts for over 50% of sales volume. Parle Products makes their biscuits in 130 factories across the country – 120 of them are contract manufacturing units while 10 are owned premises. But the highest ever Parle-G sales last three months have brought us great brand recognition and acceptance,” says Shah. “In terms of value, Parle-G sales may not be very significant… This brand sells at Rs 77 per kg – which is much lower than what a kilo of rusk would cost (at about Rs 150 per kg). If you line up all the Parle-G biscuits consumed annually end-to-end,it can go around the earth 192 times! The distance between earth and the moon can be covered if a month’s production of Parle-G biscuits is stacked side by side. – and there are several fun trivia around this mammoth number. In normal times, Parle Products makes close to 400 million Parle-G biscuits every day. We were lucky to have restarted production from March 25 onwards,” adds Shah. Several NGOs bought humongous quantities from us. “We had several state governments requisitioning us for biscuits… they were in constant touch with us, asking about our stock positions. This is a common man’s biscuit people who cannot afford bread – buy Parle-G,” says Shah. “During the lockdown, Parle-G became the comfort food for many and for several others it was the only food they had on them. The company also reset its distribution channels within a week to ensure product availability at retail outlets. Parle Products focused on producing its best-selling-but-low-value Parle-G brand as it envisaged massive demand from all its customer segments. ![]()
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