“I absolutely refuse to watch you wallow,” Ms. In February 2018, “Girl, Wash Your Face,” a blend of memoir and self-help, was published by Thomas Nelson, a Christian imprint of HarperCollins. Overnight, its leader had been put in a very unhappy, and unfamiliar, place: of abrupt online disavowal. Her company, which also offers podcasts, life-coaching and inspirational products, postponed the May conference until Labor Day. Hollis canceled an upcoming personal development seminar on YouTube. She followed up, more contritely: “I know I have disappointed so many people, myself included, and I take full accountability.”Ībout 100,000 Instagram followers have dropped her, and Ms. Hollis, who declined to comment for this article, issued an apology, blaming her “team” for her slowness in addressing the matter. Hollis’s TikTok post, was “the most disgusting capitalistic, privileged flex that was so quick, but it said so much about how she as a human being views the power dynamic and the social hierarchy.” Reducing a domestic worker to someone who “cleans the toilet,” said Louiza Doran, an antiracism and anti-oppression educator, in an Instagram Live dissection of Ms. Hollis’s words, gestures and history in Zapruderian detail. Hollis and her husband and business partner, Dave Hollis - close collaborators on daily, intimate, family-focused content - after they announced last spring that they were getting a divorce. Some followers had already felt betrayed by Ms. This didn’t go over well, coming from a white woman who achieved fame in 2015 after posting a bikini photograph from Cancún, Mexico, that revealed her pregnancy stretch marks. They’ll enjoy our special rate of $1 a week. “Literally every woman I admire in history was unrelatable.” She added a caption offering examples: Harriet Tubman, Oprah Winfrey and others. Hollis said, relaying her reaction to the commenter. “No, sis, literally everything I do in my life is to live a life that most people can’t relate to,” Ms. Hollis she was “privileged” and “unrelatable.” She recounted that while speaking extemporaneously during a livestream, she mentioned her twice-weekly housekeeper who “cleans the toilets.” One commenter had told Ms. Hollis, the 38-year-old author of the New York Times best-selling books “Girl, Wash Your Face” and “Girl, Stop Apologizing,” posted a video to TikTok that jarred many of her devoted fans. It would be a fraction of her usual crowd - nearly 50,000 people logged on for a virtual event in May 2020 - but would put her on track to business as usual.īut in early April, Ms. At least 100 people would attend in person, and more than 2,000 had registered by mid-April to join online. That was the day that Rise, her self-improvement company’s conference for women, was scheduled to begin in Austin, Texas. May 14 was supposed to mark Rachel Hollis’s return to her happy place: a stage in front of an adoring audience.
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